Yi-Fang Liu's UBC Blog

According to Larry Pynn, the author of “Tsilhqot’in set to declare site of New Prosperity mine a tribal park”, Taseko Mine Limited is facing a couple of external factors regarding its plan on developing mines at Fish Lake. Using the PESTLE analysis, Taseko may be facing political, social, and environmental external factors. Taseko may be facing political external factor, as First Nation declares Fish Lake property as part of the tribal park. This would perhaps result Taseko on having a harder time to be able to use the Fish Lake…read more

Bruce Philip the author of the blog article “When Brands Attack”, mentions about the urge that businesses have to become the market leader, through attacking other brands by using advertising. I am sure that most of you have come across a humorous ad, such as the Pepsi ad that mocked Coke (its big competitor), which Paul had showed us in class demonstrating some aspects of value proposition. These brand attacking ads are most of the time a way for companies to directly communicate with audiences as to how their brand…read more

I came across Jessica‘s post that focused on social media and how it has always been a huge way to impact on purchaser’s decision to buy a product or not. I agree that “people are looking for connections” and that is why many people nowadays are seen with mobiles on their hands and scrolling through twitter, and other forms of social media to keep them updated. However, audiences of social media should be smart users and not just gullible users. We should be skeptical of everything we read on the…read more

First of all I agree with Harpreet‘s point of view that the result of CVS quit selling cigarettes would boost it’s public image in a positive manner, but on the other hand it would perhaps cost CVS to loose profit in the long run. From my point of view, CVS would not only perhaps loose money from quitting selling cigarettes but also goods that cigarette buyers usually buy as a complement with the cigarettes; for instance, mints, and gums. This idea was mentioned from our class discussion on business ethics,…read more