My classmate Bonnie Chen posted a blog “McDonald’s to trademark ‘McBrunch’ for a bigger bite of the breakfast market”. This blog is the comments on it.

McDonald’s plays a leading role in fast food market. However, since there are an increasing number of fast food restaurants coming out, the competitors of McDonald’s are getting more and more. Regard to Bonnie’s perspectives, I think targeting at the breakfast market is a wise decision for McDonald’s. However, I don’t think it is enough. I think McDonald’s should also think about the night snack market. Night owls who don’t go to bed until midnight sometimes feel hungry in the evening. However, it is 11 or 12 o’clock or even later. Where can they get hot, nice food? How about those people who watch a late night movie? How about those students and professionals who just come back from schools and offices? Those people would like to have some hot chocolate with some snacks in the midnight. If McDonald’s can provide special meals for night owls which are not limited to burgers and fries, I think it will be welcomed. If then, McDonald’s may win more favor by both early birds and night owls.

(Picture from the website)

https://blogs.ubc.ca/siyuchen/2014/10/05/mcdonalds-focuses-on-the-breakfast-market/

http://www.theguardian.com/business/2014/sep/16/mcdonalds-mcbrunch-trademark-breakfast-food