40212145BLOG8: Comments on Kamilla Bekbulatova’s Blog “Name and Fame, Any Connection”

My classmate Kamilla Bekbulatova posted a blog “Name and fame, any connection”. This blog is the comments on it.

Kamilla believes that a nice name is important for a business or a company because people are more likely to remember some names that are special or easy to memorize. It seems that a nice brand name can bring a good reputation.

Except brand names, I think an attractive brand symbol or logo is also important. Why is Starbucks so famous? One reason is because its coffee has good taste definitely. I think its logo also plays an essential role for its fame. Everybody will remember the “girl” on the zarf. The girl is called Siren who was a twin-tailed mermaid in 16^th century. The designer used this mystery to mix with a theme of voyage. Starbucks tried to related coffee with Seattle’s nautical history. This is the special thing of Starbucks. If a brand wants to be strong, having good quality is not enough. It also requires a unique brand name which people can easily memorize and a special logo which is associated with the brand history or other things related to the business.