I have read an external blog “why Tim Cook’s Coming Out Matters for Apple, and Business”written by Dorie Clark. This blog is the comments on it.

People were shocked that Tim Cook claimed that he is a gay and he feels proud to be gay. Dorie thought that Tim Cook’s personal life including his sexual orientation has nothing to do with his business Apple. Tim Cook should have freedom to choose his life. This is his choice. However, there is an argument. Is “coming out” a kind of scandal? If it is, Apple supposes to be affected. However, iPhone 6 and iPhone 6 Plus sell well in fact. Why? I think it is because in today’s society, more and more people think homosexuality is acceptable. Otherwise, whether Cook is gay or not will not affect Apple. People are more likely interested in Apple products rather than the Apple C.E.O., Tim Cook. In addition, his attitude won people’s flavor. People think that he is brave enough to come out in public. This action helps Apple actually. Firstly, Cook’s news drew people’s attention. Secondly, it counts as another type of advertising for new products of Apple. To Cook personally, he does not have to hide his sexual orientation anymore. To this point, it can be considered as a win-win situation for Apple and Cook.

(Picture from www.ibtimes.co.uk)

http://blogs.hbr.org/2014/10/why-tim-cooks-coming-out-matters-to-apple-and-to-business/