Snapchat founder Evan Spiegel reportedly turned down a 3 billion acquisition offer from Facebook. For a company yet to generate any revenue, Spiegel’s rejection of Facebook’s generous offer came as a shock to many. Quite inevitably, the refusal begs the question: what makes Snapchat so inordinately valuable?

According to Joshua Brown, blogger of “The Reformed Broker”, the underpinning of Snapchat’s value lies within its unstoppable force of attracting the younger demographic, namely high school and college students. It just so happens that teens are all the rage with the top dogs of the social media and tech industry, such as Google, and of course, Facebook.

The impetus of Facebook’s obscene 3 billion dollar offer for Snapchat is twofold. Not only is the social media king seeking to appease its worry of slowly losing the attention of the younger demographic, the offer was also a preventative measure. That is, attempting to prevent Google from seizing the teenage wonder that is Snapchat.

And let the war for Snapchat begin.

Photo credit & The Reformed Broker blog can be found here: http://www.businessinsider.com/snapchats-value-a-form-of-delusion-2013-11