COMM 101 105 UBC – Wong, Yen Fung

UBC Blog – Insights on the Business World

Archive for November, 2011

Pertaining to Blog Post by Aidah Hijleh (SOSHABLE-Social Media Blogs) – Have Brand Pages Give Google+ New Life?

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Blog Link: Have Brand Pages Give Google+ New Life?

There have been great commotion around the launch of Google+, a social media site that offers great competition for Facebook. Since launching, Google+ has attracted more than 40 Million users, claiming its record as the fastest growing social media program. This puts it in a great position to challenge and compete with Facebook, the established powerhouse of the Social Media market. I believe Google+ would also grow to be as successful as Facebook with some time. This tends to be the case for Social Media as users have to get used to the platform before being fully utilized. In addition, Social Media requires interaction between users. With great growth in users being forecast, Google+’s success seems imminent.

With regards to the blog, i feel that brand pages does breath a new life into the Social Media site. New brand pages would entail a new look, making users captivated with the site. This eventually retains users, propelling the usage of the site. Google+’s brand pages would definitely provide leverage for the site, allowing it to compete with Facebook and other social media sites that are popularly being used by people around the globe.

Video with relate to Google+ and what it actually does

 

Google+ would evolve to become another success story after Facebook and other success Social Media sites out there.

Picture Sources: Facebook vs Google+ ,  Google+

Written by Wong, Yen Fung

November 24th, 2011 at 1:47 am

Posted in COMM 101 105

Pertaining to Ganasan Ponjani’s Post on Business Ethics: Steroids in Baseball

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Blog Link: Business Ethics: Steroids in Baseball – Ganasan Ponjani

It is common sight for steroids to be utilized by sports players nowadays to boost their performance. This relates closely to ethics, as seen from an business perspective.

As highlighted in Ganasan’s post, steroids does make the game more interesting and exciting through the record-breaking efforts of athletes. People also enjoy such games as it would be  more entertaining than previous ones. However, the ethical parts come into play when players adopt steroids as a form of performance enhancer. Games could be fixed, resulting in monetary issues arising. This tarnishes the sport’s image as compared with other sports around, reducing its viewership potentially.

Ethical behavior is of utmost importance for both baseball and business. Without it, businesses would not be able to maintain its credibility, thus eventually leading to bad business performance. Businesses should be ethical, as seen in the context of baseball.

Forms of ethical behavior in business includes

  1. Financial Ethics
  2. Marketing Ethics
  3. Production Ethics
  4. Environmental Ethics
  5. Intellectual Property
Businesses around the world should obey the above ethics in one form or another. Big companies can also come up with full fledged Corporate Social Responsibility (CSR) plans to exercise their business ethics to every extent of their business.
Picture Source: Business Ethics Cartoon, Steroids and Baseball

Written by Wong, Yen Fung

November 24th, 2011 at 1:05 am

Posted in COMM 101 105

Pertaining to Leon Li Wei’s Blog Post on Steve Job’s Death

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Blog Link: What Will Happen to Apple After Jobs – Leon Li Wei

 

With regards to this post by Leon, i agree to some extent that Apple will be affected by Job’s death. The death of Steve Jobs was a big blow to the entire Apple Company as he was a visionary leader that propelled Apple to its current position today. Without him leading, Apple could falter in its track, eventually allowing competitors, to catch up.

The innovation that Steve Jobs had on the industry as a whole, was tremendous and cannot be forgotten in the near future.

For one, Apple’s lost meant that the company might not be as innovative as it was with Steve’s leadership. This could prove to be disastrous as customers might lose faith in Apple’s product, drawing away loyal customers. This could affect Apple’s growth for the future, thus the reason as to why i believe Apple might be affected by Steve’s death.

I believe Steve Jobs might have left a legacy at Apple that would allow its future success. Capitalizing on this legacy that was left behind by Steve, the new leader at Apple, Tim Cook, would be able to lead Apple to its success.

Apple would continue its strong hold on the market.

Picture Sources: Steve Jobs RIP, Steve Jobs Silhouette 

Written by Wong, Yen Fung

November 23rd, 2011 at 11:01 pm

Posted in COMM 101 105

Mashable.com

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With Facebook and social media being the topic around talks nowadays, it is common to see the booming of entrepreneurship around social media market. Mashable.com, a site that provides fast and hard information about the social market is a new site that should not be missed.

Founded in 2005 by current CEO of Mashable, Pete Cashmore, the website is growing in popularity among advent social media users. Pete was even listed as one of the top 10o people in the world by Times magazine.

Such a form of business can be classified as a form of entrepreneurship. With the social media market being a new form of market, this site can be classified as a new product that is derived from the new market. This essentially touches on innovation and product differentiation, making Mashable an one of a kind business that dominates the market demand for such services.

This form of entrepreneurship is bound to develop in following years to come, when the social media market stabilizes.

                                                                                                                                                                                                

A video showing what Mashable.com is and its users.

Written by Wong, Yen Fung

November 10th, 2011 at 5:47 pm

Posted in COMM 101 105

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