Hanson Wu's Site

If you’ve been out and about the various public transit stops all across metro Vancouver, then you’ve surely seen one of the many banners sitting around promoting our home team. The Canucks’ marketing team surely knows how to grab your attention, get great snapshots of the best players in action, former Canuck legends and all time greats and make citizens fall in love with the team. In respective to specific marketing, they use slogans and catch phrases such as the famous “We are all Canucks” to essentially try and make the target market the entire population. And why not – Canucks currently boast the top record in all of the NHL.

When I myself see posters like this, I immediately think marketing. Big words describing the team. Sticking with the classic colour scheme. Large logo right smack dab in the centre. Staying consistent and true, catering to the audience’s needs – this is why Vancouver probably has one of the most loyal customer bases amongst the hockey teams in the NHL. And this is why even when it is not game day, you see individuals trotting out in the public in their Canucks apparel with their favourite player’s name on the back of their shirt.