Hanson Wu's Site

I’m sure lots of you have been hearing about the new Subway ads – $5 footlongs! I mean, a whole lot of food for just $5 is something that would catch the eye of many individuals. Especially after Subway is known for being a healthy alternative to fast food. If we were to apply the SWOT analysis on Subway, we’d be able to realize a lot of things about their approach to marketing.

Strengths: Very recognizable brand – amongst its competitors (McDonald’s, A&W, Burger King, Wendy’s etc.) they probably have by far the most healthy choices, emphasizing veggies and low fat sandwiches. Easily recognizable “Eat Fresh!” commercials.

Weaknesses: The actual nutritional value of their food may not be as good as people think – and when people think fast food they think about chowing down on a juicy burger and fries, not nibbling on some lettuce and tomato.

Opportunities: Subway could probably cross-brand with some known vegetable producers to come up with ideas like juice or even organic veggies in their sandwiches. This will even further strengthen their approach to healthy foods.

Threats: Increasing prices to vegetables and meats that Subway uses could push up prices – although they have some strong value picks on their menu, a lot of their sandwiches come at hefty prices compared to McDonald’s.