Hanson Wu's Site

Tim Horton’s seems to be constantly expanding their marketing campaigns everyday. From commercials to big roadside banner/poster ads and pictures at bus loops and skytrain stops, they are utilizing nearly every media to reach out to audiences. When a new product comes out, they are on the ball with pushing out new campaigns – an example was the triple chocolate donut / hot chocolate products that were recently introduced. What I especially like about Tim Horton’s way of doing advertising is that they know what kind of store they are (comfort, at home feeling), and cater to that audience specifically. With the YouTube link above it just adds to the homey, down to earth feeling that customers really enjoy and love. They also build around patriotism and heritage, as they were supporters during the Olympics. They know what they are (easily accessible, affordable) and what they are not (Starbuck’s specialty, higher pricing) and don’t infringe on market’s they don’t need to.

All in all, as a fan of their products myself – I believe it’s their marketing approach that has brought them constant lineups and business.