Hanson Wu's Site

I’m personally not a huge fan of pop, but when I do get it (most often when eating fast food), I’ll settle for Nestea. Why? Because in my mind, Nestea is refreshing, its healthier (maybe not by much) than carbonated drinks such as Coke/Pepsi and it seems to quench my first more. I believe there are many others out there that with opt for Nestea simply because its “tea”. Their marketing campaigns target younger audiences and make it easy for individuals to recognize their product and logo. Over the years, they’ve adopted a “COOL” slogan in order to especially attract consumers during hot summer months, giving off the message that their product quenches thirst better than other drinks. I think what they’ve done is a fine example of how one company can sell a product better simply through repackaging and redoing the look, while the internals stay exactly the same. This is probably also relatively inexpensive, and the brand image isn’t jeopardized since the logo has remained exactly the same. I’ll definitely keep drinking Nestea.