Hanson Wu's Site

In class today we studied Google, through the Integrated Marketing Communication model. We also studied the AIDA model, which I think would definitely be applicable to Google as well.

Awareness: Commercials, YouTube advertising, Poster Boards and Trucks – Google is everywhere. They especially have a strong online footprint – when watching streaming video nowadays, many of you probably notice the 15-30 second ads in the beginning. Google takes advantage of this (I just saw one the other day, on Major League Baseball MLB.com).

Interest: Google tries to stir interest by making their ads clean, simple and straight to the point. They often have tutorials for their online systems, such as how to use the Gmail for email, or Google Earth for real-satellite views of cities and geography.

Desire: Google lets consumers know that their systems will benefit lives. Whether you want to make money from your site (Google Adsense), or find the quickest way to your destination (Google Maps) – Google’s services are designed to help consumers achieve everyday needs.

Action: Google lets consumers take action by providing easy access to their pages, giving trial programs such as AppEngine for computer software developers. Also, their services are interactive which means consumers can easily use their systems.