McDonald’s, the world largest restaurant chain, may look to sell organic food to stop the loss of customers. According to McDonald’s Corp. (MCD) posted last month, its sales in fourth straight quarter is consistently falling. Finding a new profit-point has become the most important task to MCD. Providing organic foods is a good approach to boost sales, at least, to stem the falling trend. The target customers of McDonald’s are various, from families who love Happy Meal, to workers grabbing breakfast on-the-go, so that organic foods can offer more choices and satisfy more customers’ needs. Also, McDonald’s can create shared value by offering organic foods, which currently have been coined with the brand of safe, nutrition and better taste. Shared value is a strategy for developing the future market value also strengthening economics, communities and business. In this sense, by re-conceiving products, McDonald’s meets social needs of healthier lifestyle, while better serving existing markets accessing new ones. Therefore, MDC, by providing more various products, can enjoy sustainable competitive advantage and avoid unhealthy competition.