In Seth Godin’s recent post, he mentioned about how being different can help to attract attention to your new idea and project. It applies to marketer to wants to launch a product that already exists in the market. The key idea is down to how you stand out among your competitors, not fitting in to […]
Traditionally, private labeling has been strongest in commodities which have low involvement such as butter, eggs , flour and sugar. Now, more and more consumers are trading down to private label brands, while more private brands are getting sophisticated and investing in brand strategies. As the private label market matures, it takes on more diverse […]
In John‘s blog, he mention about the value of advertising for the tobacco industry when the ad is dominated by negative effects of the product. It is true that tobacco advertising is very highly regulated. Some or all forms of tobacco advertising are banned in many countries. These ads then serve to drive brand awareness […]