My two cents on Marketing

In Seth Godin’s recent post, he mentioned about how being different can help to attract attention to your new idea and project. It applies to marketer to wants to launch a product that already exists in the market. The key idea is down to how you stand out among your competitors, not fitting in to be similar to the existing product.

I agree with his view that ‘you can’t stand out if you fit in all the way.’ When you launch a new product, how you differentiate and position yourself as being someone who offers a better value from the consumer’s point of view is important in determining the success of a product. ‘Deciding which part isn’t going to match’ which is finding a way to make your product looks more attractive by contrasting it’s unique qualities with other competing products can create a competitive advantage for the marketer.

Product differentiation can be achieved in many ways. It may be as simple as packaging the goods in a creative way, or incorporating new functional features, even sometimes, just creating a new advertising campaign. Here are some products that I find interesting and innovative.