In Seth Godin’s recent post, he mentioned about how being different can help to attract attention to your new idea and project. It applies to marketer to wants to launch a product that already exists in the market. The key idea is down to how you stand out among your competitors, not fitting in to be similar to the existing product.
I agree with his view that ‘you can’t stand out if you fit in all the way.’ When you launch a new product, how you differentiate and position yourself as being someone who offers a better value from the consumer’s point of view is important in determining the success of a product. ‘Deciding which part isn’t going to match’ which is finding a way to make your product looks more attractive by contrasting it’s unique qualities with other competing products can create a competitive advantage for the marketer.
Product differentiation can be achieved in many ways. It may be as simple as packaging the goods in a creative way, or incorporating new functional features, even sometimes, just creating a new advertising campaign. Here are some products that I find interesting and innovative.
