My two cents on Marketing

In John‘s blog, he mention about the value of advertising for the tobacco industry when the ad is dominated by negative effects of the product. It is true that tobacco advertising is very highly regulated. Some or all forms of tobacco advertising are banned in many countries. These ads then serve to drive brand awareness and brand preference among smokers.

Instead of advertising using conventional way which has a lot of restrictions, tobacco companies use other forms of campaigns to drive sales and increase brand and customer loyalty.  Some examples of these campaigns include sponsoring in auto racing teams, and other sports such as snooker, crickets…