In Seth Godin’s recent post, he mentioned about how being different can help to attract attention to your new idea and project. It applies to marketer to wants to launch a product that already exists in the market. The key idea is down to how you stand out among your competitors, not fitting in to […]
Traditionally, private labeling has been strongest in commodities which have low involvement such as butter, eggs , flour and sugar. Now, more and more consumers are trading down to private label brands, while more private brands are getting sophisticated and investing in brand strategies. As the private label market matures, it takes on more diverse […]
In John‘s blog, he mention about the value of advertising for the tobacco industry when the ad is dominated by negative effects of the product. It is true that tobacco advertising is very highly regulated. Some or all forms of tobacco advertising are banned in many countries. These ads then serve to drive brand awareness […]
Will a product still be the same without its packaging? Packaging design represents what the brand stands for and also speaks for the quality of the product often times. It does not only have the function of protecting the product, explaining its attributes and benefits, but also has a role in appealing to consumers. To […]
Jess Tang’s post about Google caught my interest and I want to expand more on what Google contributed to online marketing or the marketing world as a whole. Google has permeated into our everyday life; it does not only serve as a search engine as we once knew. It has countless online products available from […]
Packaging represents brand and quality. Creative and appealing packaging also serves a purpose to encourage the consumers to purchase and use the product. We have more tendencies to purchase products that are more cleverly packaged and presented. This post showcases innovative and creative packaging design ideas for everyday product from all over the world. A milk […]
“Anything” & “Whatever” are soft drinks product by Out of the Box beverage company in Singapore. These drinks offer a very unique experience. Every can looks the same on the outside but can contain one of six different flavors. So each time you buy a can you literally don’t know what flavor you’re going to […]
Facebook marketing is one of the most effective ways a business can use social networking. With millions of users logging in everyday in this social networking site, getting exposure for business is literally attainable through finger tips. Facebook rely on those complex algorithms to know if you are single, married, your hobbies, ethnicity, and a […]
Just a funny and interesting video on marketing concepts! Enjoy!
To kick start my first post in this blog, I would like to share an interesting video about how marketing has changed overtime. Marketing is a relatively young discipline. Some, however, would argue that it has been around since Roman times. But we’ve seen media explode and overload with the down of the industrial age. […]