{"id":53,"date":"2010-12-03T10:32:51","date_gmt":"2010-12-03T18:32:51","guid":{"rendered":"https:\/\/blogs.ubc.ca\/yibin\/?p=53"},"modified":"2010-12-03T10:32:51","modified_gmt":"2010-12-03T18:32:51","slug":"private-labels","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/yibin\/2010\/12\/03\/private-labels\/","title":{"rendered":"Private Labels"},"content":{"rendered":"<p>Traditionally, private labeling has been strongest in commodities which have low involvement such as butter, eggs , flour and sugar. Now, more and more consumers are trading down to private label brands, while more private brands are getting sophisticated and investing in brand strategies.<\/p>\n<p>As the private label market matures, it takes on more diverse products and services. For instance, Tesco in the UK offers petrol, President\u2019s Choice from Canadian retailer Loblaw offers anything from cereals to financial services and Costco\u2019s Kirkland Signature offers tires, fresh food and alcoholic beverages.<\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/yibin\/files\/2010\/12\/233_Tesco_Logo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-54\" title=\"233_Tesco_Logo\" src=\"https:\/\/blogs.ubc.ca\/yibin\/files\/2010\/12\/233_Tesco_Logo-300x150.jpg\" alt=\"\" width=\"300\" height=\"150\" srcset=\"https:\/\/blogs.ubc.ca\/yibin\/files\/2010\/12\/233_Tesco_Logo-300x150.jpg 300w, https:\/\/blogs.ubc.ca\/yibin\/files\/2010\/12\/233_Tesco_Logo.jpg 700w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><a href=\"https:\/\/blogs.ubc.ca\/yibin\/files\/2010\/12\/Presidents-Choice-store-logo-design.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-55\" title=\"Presidents-Choice-store-logo-design\" src=\"https:\/\/blogs.ubc.ca\/yibin\/files\/2010\/12\/Presidents-Choice-store-logo-design.jpg\" alt=\"\" width=\"250\" height=\"150\" \/><\/a><a href=\"https:\/\/blogs.ubc.ca\/yibin\/files\/2010\/12\/kirkland_signature_logo1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-57\" title=\"kirkland_signature_logo\" src=\"https:\/\/blogs.ubc.ca\/yibin\/files\/2010\/12\/kirkland_signature_logo1-300x100.jpg\" alt=\"\" width=\"300\" height=\"100\" srcset=\"https:\/\/blogs.ubc.ca\/yibin\/files\/2010\/12\/kirkland_signature_logo1-300x100.jpg 300w, https:\/\/blogs.ubc.ca\/yibin\/files\/2010\/12\/kirkland_signature_logo1.jpg 382w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Private labels products are less expensive, thus, they are often perceived as lower quality alternative. A\u00a0 large part of growing in the private label market now involves improving the product\u2019s quality. This raises the threat to branded product. How should the branded competitors react to threat?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditionally, private labeling has been strongest in commodities which have low involvement such as butter, eggs , flour and sugar. Now, more and more consumers are trading down to private label brands, while more private brands are getting sophisticated and investing in brand strategies. As the private label market matures, it takes on more diverse [&hellip;]<\/p>\n","protected":false},"author":4215,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-53","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/yibin\/wp-json\/wp\/v2\/posts\/53","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/yibin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/yibin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/yibin\/wp-json\/wp\/v2\/users\/4215"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/yibin\/wp-json\/wp\/v2\/comments?post=53"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubc.ca\/yibin\/wp-json\/wp\/v2\/posts\/53\/revisions"}],"predecessor-version":[{"id":58,"href":"https:\/\/blogs.ubc.ca\/yibin\/wp-json\/wp\/v2\/posts\/53\/revisions\/58"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/yibin\/wp-json\/wp\/v2\/media?parent=53"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/yibin\/wp-json\/wp\/v2\/categories?post=53"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/yibin\/wp-json\/wp\/v2\/tags?post=53"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}