{"id":60,"date":"2010-12-03T19:07:13","date_gmt":"2010-12-04T03:07:13","guid":{"rendered":"https:\/\/blogs.ubc.ca\/yibin\/?p=60"},"modified":"2010-12-03T19:07:13","modified_gmt":"2010-12-04T03:07:13","slug":"being-different","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/yibin\/2010\/12\/03\/being-different\/","title":{"rendered":"Being Different."},"content":{"rendered":"<p>In <a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2010\/12\/tropes.html\" target=\"_blank\">Seth Godin<\/a>\u2019s recent post, he mentioned about how being different can help to attract attention to your new idea and project. It applies to marketer to wants to launch a product that already exists in the market. The key idea is down to how you stand out among your competitors, not fitting in to be similar to the existing product.<\/p>\n<p>I agree with his view that \u2018you can\u2019t stand out if you fit in all the way.\u2019 When you launch a new product, how you differentiate and position yourself as being someone who offers a better value from the consumer\u2019s point of view is important in determining the success of a product. \u2018Deciding which part isn\u2019t going to match\u2019 which is finding a way to make your product looks more attractive by contrasting it\u2019s unique qualities with other competing products can create a competitive advantage for the marketer.<\/p>\n<p>Product differentiation can be achieved in many ways. It may be as simple as packaging the goods in a creative way, or incorporating new functional features, even sometimes, just creating a new advertising campaign. Here are some products that I find interesting and innovative.<\/p>\n<p><a href=\"https:\/\/blogs.ubc.ca\/yibin\/files\/2010\/12\/innovative24.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-61\" title=\"innovative24\" src=\"https:\/\/blogs.ubc.ca\/yibin\/files\/2010\/12\/innovative24-258x300.jpg\" alt=\"\" width=\"258\" height=\"300\" srcset=\"https:\/\/blogs.ubc.ca\/yibin\/files\/2010\/12\/innovative24-258x300.jpg 258w, https:\/\/blogs.ubc.ca\/yibin\/files\/2010\/12\/innovative24.jpg 450w\" sizes=\"auto, (max-width: 258px) 100vw, 258px\" \/><\/a><a href=\"https:\/\/blogs.ubc.ca\/yibin\/files\/2010\/12\/innovative25.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-62\" title=\"innovative25\" src=\"https:\/\/blogs.ubc.ca\/yibin\/files\/2010\/12\/innovative25-300x192.jpg\" alt=\"\" width=\"300\" height=\"192\" srcset=\"https:\/\/blogs.ubc.ca\/yibin\/files\/2010\/12\/innovative25-300x192.jpg 300w, https:\/\/blogs.ubc.ca\/yibin\/files\/2010\/12\/innovative25.jpg 450w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Seth Godin\u2019s recent post, he mentioned about how being different can help to attract attention to your new idea and project. It applies to marketer to wants to launch a product that already exists in the market. The key idea is down to how you stand out among your competitors, not fitting in to [&hellip;]<\/p>\n","protected":false},"author":4215,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-60","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/yibin\/wp-json\/wp\/v2\/posts\/60","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/yibin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/yibin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/yibin\/wp-json\/wp\/v2\/users\/4215"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/yibin\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubc.ca\/yibin\/wp-json\/wp\/v2\/posts\/60\/revisions"}],"predecessor-version":[{"id":63,"href":"https:\/\/blogs.ubc.ca\/yibin\/wp-json\/wp\/v2\/posts\/60\/revisions\/63"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/yibin\/wp-json\/wp\/v2\/media?parent=60"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/yibin\/wp-json\/wp\/v2\/categories?post=60"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/yibin\/wp-json\/wp\/v2\/tags?post=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}