Being one of the most innovative and trend-leading companies in the world, Apple has numerous loyal supporters who would line up to purchase the newly-launched products without hesitation. However, over the years, Apple has been criticized for its indifference to sustainability and exploitation of the workers. As the popularity of Apple’s electronic devices rapidly increases, tin, which is the major component of the solder is in huge demand. This forces miners to work as much as they can, resulting in various environmental problems, such as deforestation and the destruction of coral reef. Fortunately, Apple has started being serious about sustainability through ways like decreasing materials, recycling used products and operating facilities using renewable sources. These decisions made by Apple lead it onto a green path. Although excessive extracting of raw materials may bring a company large profit, its brand image will be ruined due its damage to the environment. For a company’s long-term benefit, they should gain profit with the care of environment and its workers’ welfare. By establishing a positive and proper brand image, a company is more likely to attract customers and survive from the fierce competition. The commitment to “social responsibility” is the key to a sustainable and successful future.
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