After reading Charmian’s blog post, I am surprised by the fact that the fast food giant, McDonald’s has admitted that it is foreseeing a 30% decrease in profit in the third quarter. In this post, Charmian also describes McDonalds’ several strategies to reignite sales growth, including “Create Your Taste” option and a social media campaign. Charmian states that a large number of consumers have chosen a healthier approach to food, and I strongly agree with her. “Convenience” and “affordability” are the key elements in McDonald’s value proposition. But now, McDonald’s dominance in fast food is challenged by the trend, which encourages people to live a healthy and clean life. McDonald’s is rarely the first place that comes to people’s minds when thinking about  low-calorie and low-fat food options. Therefore, I believe it is essential for McDonald’s to modify its value proposition and marketing strategy by incorporating “healthy” and “natural” features, such as fresh fruits and green salads. By adding more healthy choices, McDonald’s will enlarge its customer segments as it also caters to people who care about nutrition facts or have dietary restrictions.