Re: The Next Frontier in Marketing: Near Field Communication
After reading over Oliver’s blog, I am surprised by the new technology call Near Field Communication (NFC). While feeling astounded by it, describing how smart phones could enable people to buy commodities by simply scanning their phonesover a specialized device, I find this over-developed use of phones uncomfortable.
For me, the most important concern here is the safety issue. From the original way of bargain, to cash for exchange, and to the latest credit cards that have become an essential part of people’s lives, we enhance transactions by improving efficiency without having too much risks. If one lost the wallet, the maximum amount of money that person could lose is fixed; if one lost his or her credit card, password would be an effective protection. However, if a smart phone embedded with this technology was stolen, the person is not necessarily going to be bankrupt, but he or she would definitely end up hating the person who recommended this app for a long time.
Although I understand that this technology is optional for people to choose and make use of, the attempting advantage of this new advancement might, to some extent, lead to people’s irrational choice to therefore become one of the many victims suffering from electronic-devise frauds.
Comment for Oliver’s blog: https://blogs.ubc.ca/oliverzhang/2012/10/11/53/