Re: Make unconventional even more unconventional
I understand, to some extent, what JK94 is trying to describe and I think it is an interesting idea to do advertisements even in the public bathroom. Actually, I personally witnessed a few examples of spreading advertisements in this untamed area, but they left no impression to me. In my opinion, the issue here is essentially information overload with fancy pictures and ads allover the places, and people, like me, start to see these as a simple “background”. So if the marketers keep on trying to find every possible area that people might be somehow paying attention to, they become quite annoying.
Anyway, different individuals may have different views on this issue, so bathroom advertising could be an option for smaller businesses that are trying to find a cheap way to start up their marketing. However, the type of product that a business is advertising on through this way has to be fit with bathroom stall advertising, as some companies may not want to relate market images of their products with things happening in the bathroom. For a simple example, food is definitely not appropriate to be advertised under this method.
In all, businesses nowadays have to think out of the box to effectively promote services or products to be sold, and I do believe that there are still endless opportunities to be discovered and used.
Above is a picture spotted at an Australia airport depicting an advertisement over an air-blowing hand dryer.
Related links: 1. (Commented on) https://blogs.ubc.ca/jaikular/2012/11/17/make-unconventional-even-more-unconventional/
2. http://www.allbusiness.com/marketing-advertising/advertising/3877666-1.html#axzz2CXkeItFC