Yihang Zhu's Blog

According to a 2015 Pew Research Center survey, 37% of U.S. adult internet users between 18–29 years old use Twitter. This is up from 31% the year before. On average. If social media teams at universities want to target the college demographic, they need to start by understanding and adapting to students’ social media habits. Universities are lucky to already have a built-in community — and Twitter is a great place for them to inform and engage with students, prospective students, alumnae/i, and faculty. There are many universities doing well…read more

Introduction Recently the Chinese Internet giant Alibaba just announced plans to buy out Youku Tudou, one of China’s top YouTube-like services, in an all cash deal. Actually, Alibaba previously spent $1.22 billion on an 18.3 percent stake in the video firm, which claims to serve 580 million users each month. Youku’s market cap is $3.8 billion, and Alibaba intends to pay US$26.60 per share, which is higher than the most recent closing share price of $20.43. Alibaba is best known for its e-commerce services — which include its Taobao marketplace and T-Mall site for brands —…read more

The social media platforms on which we conduct our experiment is Facebook, Instagram and Twitter because these three platforms are more casual ad may be better places to promote products like messenger bags and bike suit bags. We think that on Facebook and Twitter, posts with pictures are better than those without pictures since it can grab more attention. It’s no secret that visual content is dominating the social web right now. Facebook’s News Feed update that made images much larger and more visible is a great example of this….read more

For the final project of our team, I’m responsible for the social media scheduling part. Social media scheduling is a very important part since the timing of posts may influence the effect of the posts. For companies that want to improve their awareness among the potential customers, a good timing of the posts can result in a significant increase in awareness. But a bad timing may cause the posts to be totally useless. To prove our hypothesis on the best schedule of the three social media platforms, Facebook, Twitter and…read more

Today me and my teammates went to our client company for a brief catch-up meeting. The name our our client company is Two Wheel Gear and it’s located in Gas town. The company focuses on the production of bike suit bags and messenger bags. We received warm welcome from the CEO of the company, Reid. Reid shared with us his story with Two Wheel Gear. The company was originally founded by Ken and Craig and Reid took over managing Two Wheel Gear as a graduating Entrepreneurship student. He deeply believed in the…read more

This is my third week in UBC as an exchange student and after two weeks learning, I’ve developed a deeper understanding of M&A. The SDB case is very impressive in that it’s my first M&A case and I’ve learned a lot from it. The first class introduced an overview of M&A. The objective of M&A is to create shareholder value through operations, finance or strategy. The professor told us to reconsider the corporate objective. She told us to introduce the legal framework of different countries since students are from all…read more

Incident Back in September, AB Inbev launched an effort to take over SABMiller PLC. After that, SABMiller’s share price jumped more than 22 per cent after confirming that rival AB InBev intends to make an offer to buy the firm.But SABMiller rejected the takeover proposal of £68.24 billion on Oct 7th. Just a few days ago, the two companies reached agreement on acquisition. AB Inbev closed in on the biggest corporate takeover in U.K. history after proposing to pay almost $106 billion for SABMiller Plc. AB Inbev agreed to pay…read more

I read an article about Google Spotlight Stories a few days ago, before that I had never heard about this thing. I downloaded the app from app store out of curiosity and it turned out that this app is amazing. This app uses the screen of your smartphone as a virtual viewfinder, giving the user the option to spin around in a 360-degree reality, allowing the viewer to explore every angle of the film by simply tilting the device around as if it were a camera or there themselves. This…read more

I knew Hootsuite from the firs class of E-marketing. HootSuite is a social media dashboard that allows you to update your WordPress, LinkedIn, Facebook and Twitter account from a single application. Although I’m from mainland China, one of the few regions that Facebook, Twitter and Instagram are forbidden, I do have accounts for these social network services and VPN enables me to get access to these services. Thanks to Julio, we are able to get the pro account for hootsuite  and can enjoy the most complete function of this amazing…read more

I arrived at Vancouver on Sep 8 and was extremely excited about the semester here in UBC. I chose to come to UBC for semester exchange because I had never been to Canada before and  Sauder is one of the best business schools in Canada. I picked 4 coursed for this semester, which are Mergers & Acquisitions, Financial Statement Analysis, Introduction to Marketing and E-marketing. I picked M&A because it’s a very important for my future career since I aim to devote myself in the investment banking industry. Unlike the…read more