Yihang Zhu's Blog

According to a 2015 Pew Research Center survey, 37% of U.S. adult internet users between 18–29 years old use Twitter. This is up from 31% the year before. On average. If social media teams at universities want to target the college demographic, they need to start by understanding and adapting to students’ social media habits. Universities are lucky to already have a built-in community — and Twitter is a great place for them to inform and engage with students, prospective students, alumnae/i, and faculty. There are many universities doing well…read more

Introduction Recently the Chinese Internet giant Alibaba just announced plans to buy out Youku Tudou, one of China’s top YouTube-like services, in an all cash deal. Actually, Alibaba previously spent $1.22 billion on an 18.3 percent stake in the video firm, which claims to serve 580 million users each month. Youku’s market cap is $3.8 billion, and Alibaba intends to pay US$26.60 per share, which is higher than the most recent closing share price of $20.43. Alibaba is best known for its e-commerce services — which include its Taobao marketplace and T-Mall site for brands —…read more

The social media platforms on which we conduct our experiment is Facebook, Instagram and Twitter because these three platforms are more casual ad may be better places to promote products like messenger bags and bike suit bags. We think that on Facebook and Twitter, posts with pictures are better than those without pictures since it can grab more attention. It’s no secret that visual content is dominating the social web right now. Facebook’s News Feed update that made images much larger and more visible is a great example of this….read more

For the final project of our team, I’m responsible for the social media scheduling part. Social media scheduling is a very important part since the timing of posts may influence the effect of the posts. For companies that want to improve their awareness among the potential customers, a good timing of the posts can result in a significant increase in awareness. But a bad timing may cause the posts to be totally useless. To prove our hypothesis on the best schedule of the three social media platforms, Facebook, Twitter and…read more

Today me and my teammates went to our client company for a brief catch-up meeting. The name our our client company is Two Wheel Gear and it’s located in Gas town. The company focuses on the production of bike suit bags and messenger bags. We received warm welcome from the CEO of the company, Reid. Reid shared with us his story with Two Wheel Gear. The company was originally founded by Ken and Craig and Reid took over managing Two Wheel Gear as a graduating Entrepreneurship student. He deeply believed in the…read more