The social media platforms on which we conduct our experiment is Facebook, Instagram and Twitter because these three platforms are more casual ad may be better places to promote products like messenger bags and bike suit bags.

We think that on Facebook and Twitter, posts with pictures are better than those without pictures since it can grab more attention.

It’s no secret that visual content is dominating the social web right now. Facebook’s News Feed update that made images much larger and more visible is a great example of this. After all, people are naturally more attracted to images than they are to text — making visual content highly shareable and engaging.

Posting compelling visual content is one of the most important things you can do to improve your social media strategy.One study found that Facebook posts with photos saw the most engagement over any other type of post, accounting for a whopping 87% of total interactions. Another found that tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets than tweets without images.

Check it out to learn tips and examples of how other brands are leveraging visual content on Facebook, Instagram, and Twitter.