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Costco uses “bait and switch” to lure customers
http://www.natlawreview.com/article/michael-kors-costco-settle-bait-and-switch-mother-s-day-ad-dispute-raises-question-b Photo Credit: http://www.letterstolashes.com/2013/04/lust-list-michael-kors-selma-handbag.html Costco’s Mother’s Day advertisement misled customer’s into thinking that they could purchase hugely discounted Michael Kors handbag at Costco. However, according to representatives of Michael Kors, Costco is not authorised to retail Michael Kor handbags. Although Costco’s promotional strategy seems like lying to the customers, it did increased Costco’s sales revenue for Mother’s Day. This is because customer’s most likely purchased other goods they were not intended to purchase while they were at Costco. Costco used an unethical marketing practice, named “bait-and-switch.” This is when businesses…read more