We learn from the class 4 that there is now inevitable competition on price between two companies, Lieber Light of Fraser Co. and Vancouver Light Co. Both companies are in business of production of skylights. Lieber light Co. recently celebrity its 50th anniversary,  beating that of Vancouver Light in experiences, quality of services and quantity of loyal customers. However, the uprising of Vancouver Light is becoming a threat to Lieber Light because of its strategy in targeting customers with much lower price. Although there is still a considerable gap in the quality of services from two companies, customers and remodellers of houses now shift their purchases towards Vancouver Light. This shifts in customers’ minds finally broke out a crisis and Lieber Light is negatively reinforced to lower greatly to be able to compete with Vancouver Light. But the weakness of Vancouver Light is that it does not emphasize on quality of services and possession of loyal customers who have dealt with them for a long time, which Lieber Light has succeeded in for the last fifty years. I think Lieber Light must keep on emphasizing the production of quality service over that of Vancouver Light to win this competition.