If you are in an unfamiliar place to travel, then you will stop before a train or any transportation ticketing machine trying to figure how it works. Also imagine if your next destination is cross over the board. Here come the SilverRail in emergence to solve this problem international-wise. Wholeheartedly voluntary work to make it easier for ticketing travellers expands to USA, Canada, Britain, Holland, Belgium, and Luxembourg. This business focuses on differentiation in a broad sense. Simplification of ticketing process which cooperates with all sorts of rail suppliers will be integrated into one platform. However, even if their measurement of inconvenience from travellers, their threats still exist: it is also common for travellers that having difficulties in finding ways is fun part of journeys and not many business travellers will change their choice of transportation to train just because the ticketing process has become easier.

The only two ways to attract and entice travellers to the train transportation would be only if their ticket sales grow significantly and there is a decrease in the price of tickets. The second recommendation for them is to target at social factors of consumer behaviour by showing, for example, how cozy and comfortable trains are for families or travellers to enjoy.