The Decline of the prominence of Yahoo!

 

One questionnaire brought up by an internet user in quora.com asked why Yahoo! is declining since the mid 2000s and Beini Chen from the University of British Columbia also elaborates of the reasons of decline in Yahoo!. According to recent research, Yahoo!’s “prominence” in the market will only take up 13%, while that of Facebook will be over 16% in 2011. In the beginning of 21st century, the interaction of internet users has changed that,  Prem Chandrasekaran said from the quota.com,  “The internet really went from a one-way channel for information dissemination to a two-way, contributory street.”  Some have made predictions of the decline of Yahoo! since the mid 2000s as people adopted the use of Google and Facebook. The major two threats for Yahoo! are most certainly Google and Facebook. As a internet consumer and user myself, I have seen people using now casual socially accepted terms such as “google it,” or “Facebook me,” which simply demonstrates their high brand values and powers that the search engine and social services provided by Yahoo! are not anymore the best channel for people to use anymore.

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