Tomorrow’s Child, my daughter-son
I’m afraid I’ve just begun
To think of you and of your good,
Though always having known I should.
Begin I will to weigh the cost
of what I squander; what is lost
If ever I forget that you
will someday come to live here too. —————-Tomorrow’s Child by Glenn Thomas
Lured by maximizing profits, many entrepreneurs today stick to the traditional” take, make, waste” industrial system and give no concern about the social and environmental impact they caused. However, Ray Anderson holds a contradict opinion and devotes his energy into business sustainability.
Ray Anderson founded Interface, the company that makes Flor carpeting. He focused his company’s attention on building a sustainable world. They call this drive Mission Zero: “our promise to eliminate any negative impact our company may have on the environment by the year 2020.”
In the video, Anderson objected to the traditional definition of environmental impact equation, which is explained as” the product of population, affulence and technology”, and bring up a new equation in which technology becomes a denominator rather than the numerator. He believes that technology could and should be used to contribute to sustainable ways of doing business.
Link&Citation: http://www.ted.com/talks/ray_anderson_on_the_business_logic_of_sustainability.html