Samsung have jumped into the wearable technology bandwagon with its new product Samsung Galaxy Gear. The new product aroused a temporary excitement of the market, but in the mean time, people are questioning themselves:” Do I really need one?”
What’s the point of a smartwatch? It certainly cannot replace a computer or a cellphone, and its function are strictly limited due to its shape of a watch. Like it is argued in the article:” It’s accessory.” All the functions on a smartwatch can be completed on a smartphone more conveniently, so why would we need that watch once we have a smartphone? Sure, they’ve presented technology innovation, but what they really should do is to introduce its value proposition to the market.
Smartwatches have limited target market. People may buy it because of a temporary excitement or curiosity or just want to keep up with “fashion”, however, after all that, who is the main target market remains ambiguity. People who enjoy outdoor sports may be one customer segment, but there will still be some inconvenience due to the immaturity of this technology.
Some advocates of this devices said that it save the trouble of having to pull the phone out of their pocket to read a message. But what I’m thinking is:” Are we already that lazy?”