TOMS shoes is created by Blake Mycoskie in 2006 after his trip to Argentina, where he found out that children had no shoes to wear to protect their feet. Wanting to help, he created TOMS with a social mission known as the “One for One movement”. The movement stated “With every pair you purchase, TOMS will give a pair of new shoes to a child in need.” Within five years, they have donated over one million pairs of shoes to children around the world.
TOMS social misson
TOMS shoes’ founder Blake Mycoskie matched the term “Social entrepreneur” that we have covered in class. He recognizes a social problem where children had no shoes to wear by creating TOMS, and making a social change by giving away shoes. TOMS is a social enterprise that has both a private sector where they make a profit while having a public sector where they help the community.
I bought my first pair of TOMS because of its popularity and comfy feature. I bought the second pair because of its social mission. Although there are many substitutes like BOBs, Aldo who offer similar styles with cheaper prices, TOMS’s social mission is what really inspired people including myself to become loyal customers. Also, it creates social events like “One day without shoes” to raise people’s awareness the impact of a pair of shoes to children.
–“Giving is what fuels us. Giving is our future”–Blake Mycoskie
Sources: http://www.toms.ca
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http://www.inhabitots.com/toms-wants-you-to-go-one-day-without-shoes-on- april-5/