The article in The Globe and Mail suggests that not only U.S. consumers prefer to buy local made products, but the research conducted show a rising trend that the Chinese are also willing to pay more for “Made in America” label.
Research show that nearly half of the 1000 people surveyed in China, 61% said they prefer U.S. made products to the ones made in local, and are willing to pay more for it. The actual shopping behaviour showed that 64% of the Chinese respondents said they have purchased U.S. products at least once a month. The highest product categories purchased are mainly baby food, and electronics. The reason behind is that U.S. made products is higher in quality and greener to the environment.
Since the milk scandal happened in 2008, Chinese consumers are now more careful in choosing baby food for their kids. They are willing to pay more to buy ” Made in America” baby milk powders as compared to the ones that are made in local, where toxic chemicals are added.
Although many U.S. firms have moved their factories from China back to the United States, the rise of Chinese consumers seeking for ” Made in America” label has created an incentive for the U.S. firms to increase their output and focus on quality for the Asia market.