Monthly Archives: March 2011

Positioning statement can be both effective and captivating. It simply depends on how you develop such statement. As we all know, a good positioning statement should state: how the firm defines its business or how a brand distinguishes itself how … Continue reading →

As I came across Seth’s blog, I found this image… For quite a while I stayed shocked after viewing such image. As I was becoming more and more worried about the radio reactants’ effect cased by the nuclear station explosion in Japan and … Continue reading →

The above is an interesting commercial from Cass Beer. A famous korean beer brand that invests huge amounts of money in featuring famous actors/actresses in their commercials. As people in Asia tend to dislike the boring and uncreative commercials that interrupt the … Continue reading →

As I came across Elaine, our beloved professor’s marketing blog; I was captivated by one of her most recent post. In that post, she listed the results for the world’s top 50 most innovative companies. I was quite amazed by … Continue reading →

How do companies maintain their position in the market when their product has already come to the maturity stage of the product life cycle? This is the question lingered in my head for many days before I wrote this blog. … Continue reading →