The above is an interesting commercial from Cass Beer. A famous korean beer brand that invests huge amounts of money in featuring famous actors/actresses in their commercials. As people in Asia tend to dislike the boring and uncreative commercials that interrupt the TV programs they watch, viewing commercials has become a torturous event for a majority of Asian people.
However, this commercial by Cass Beer creatively introduced their brand to their target market, the younger generation, by a captivating story. Since this kind of “young love” often happens, most people would feel connected to the brand and to the beautiful actors/actresses the commercials feature. In addition, they made the story continuous by introducing the after-story part in a second video. Cass Beer got super famous in a very short time after the company introduced these two commercials in series.
In this way, Cass Beer is able to advertise their products to consumers effectively and they turned people’s hatred for commercials into love. That’s one successful strategy!