Facebook’s new trick, the Social E-Commerce

As we are now all aware of the successful Facebook business, we have never realized its power in generating extra revenue for other business has also grown fast. According to the news from the NYTimes, Facebook is promoting social e-commerce as they state generating more purchase from a person’s friends is much more effective than any marketing strategy.

According to Mr. Rose, the vice president of partnerships and platform marketing at Facebook, 18 of the top 25 e-commerce sites are using Facebook features such as the Facebook connect or the “Like” button. Businesses like American Eagle saw users referred by Facebook spend 57% more than average, Facebook said.

Ticketmaster is also joining the stream. “If Ticketmaster does well on Facebook, they will spend money on Facebook,” Mr. Rose said.

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