Category Archives: Uncategorized

As we are now all aware of the successful Facebook business, we have never realized its power in generating extra revenue for other business has also grown fast. According to the news from the NYTimes, Facebook is promoting social e-commerce … Continue reading →

As I was lining up for my double-double and my timbits at the cafe outside DLam this afternoon, I came across an article from Globe and Mail which states Tim Hortons is raising its price on April. 11, 2011. As … Continue reading →

Positioning statement can be both effective and captivating. It simply depends on how you develop such statement. As we all know, a good positioning statement should state: how the firm defines its business or how a brand distinguishes itself how … Continue reading →

As I came across Seth’s blog, I found this image… For quite a while I stayed shocked after viewing such image. As I was becoming more and more worried about the radio reactants’ effect cased by the nuclear station explosion in Japan and … Continue reading →

The above is an interesting commercial from Cass Beer. A famous korean beer brand that invests huge amounts of money in featuring famous actors/actresses in their commercials. As people in Asia tend to dislike the boring and uncreative commercials that interrupt the … Continue reading →

As I came across Elaine, our beloved professor’s marketing blog; I was captivated by one of her most recent post. In that post, she listed the results for the world’s top 50 most innovative companies. I was quite amazed by … Continue reading →

How do companies maintain their position in the market when their product has already come to the maturity stage of the product life cycle? This is the question lingered in my head for many days before I wrote this blog. … Continue reading →

As the social media expands and takes on the role of being one of the most important tool for everyday life, it starts appearing everywhere over the past few years. Many of us are more and more sensitive to today’s … Continue reading →

The Honda Civic, a line of subcompact cars made and manufactured by Honda, is the second longest continuously running make in North America. It was first introduced in 1972 as a two-door coupe, followed by a three-door hatchback in September … Continue reading →

For years, little attention has been paid on packaged-goods for the world of men’s beauty products. The challenge in the men’s beauty segment is to figure out ways to wrap a quintessentially feminine product in masculine hues. By transferring eyeliners … Continue reading →