Are you still fussing about not having enough time to buy your groceries? Are you still tired from carrying all those bags? Are you still concerned about the freshness of produces in supermarket? Now, Good Eggs can solve all these problems for you!
Good Eggs, is an online interactive supermarket which provides locally grown produce that is delivered to your door. Their mission is to offer fresh nutritious food and vegetables as well as local meat, dairy and eggs that come from naturally grown animals. Consumers can go on their website and browse through dozens of virtual stands, searching by the type of item (dairy, meats, baked goods, produce and so forth) or by farm. After consumer make an order, the order will be fulfilled and assembled on-demand in 3 days. This really reduce the time people spend on shopping in a supermarket especially for the people who are always busy.
Also, Good Eggs pay a lot attention on advertising its company by itself. Just as the author of this news said, “The Good Eggs site itself is an orgy of visual pleasure.( JENNA WORTHAM, 2013)”. The luscious and colorful photos make consumers more inclined to indulge and over-order. For customer, the first impression is very important which because it is quite difficult to change a consumer’s impression once it is formed.
However, there are still many areas that Good Eggs should be changed. Such as the delivery problem. People consume foods on Good Eggs not only because they have no time to shop in supermarket but also do wish the food they have ordered is fresh. Once the problem occur in delivery, the groceries will no longer be fresh and this will really disappointed consumers. In addition, when consumers are buying food on-line, they are not sure whether the food they receive is fresh or not. In contrast, if consumers are purchasing from supermarkets, their items are guaranteed.
In order to solve these problems, Good Eggs can build their own delivery system instead of entrusting it to the other delivery companies. To improve the company, Good Eggs can also create a membership system because the cost of purchasing food on-line is a little expensive for normal people.