On September 24th, 2014, Blackberry launched it’s new smart phone “passport“. It combines the touching screen and its featured keyboard together. It is targeting at business people but the price is much more affordable than the new Iphone6.
Blackberry was once very popular in America, it is secure, easy to send and receive emails, and most importantly, its unique keyboard. However, as Apple and Samsung are launching more cellphones with touching screens, Blackberry starts to become obsolete. People nowadays prefer to smartphones like Iphone since it has lots of fancy functions, and more apps than old business phones.
The launching of “Passport” means a lot for Blackberry. It tried to adapt to the latest trend without giving up its unique selling point. It provides business people with a more professional smart phone.
However, according to customers’ reports, this new combination is not that ideal. Its squared touching screen seems to be the right size for reading articles and emails, but it is pretty hard to watch videos on it. And it’s keyboard is somehow too small for typing.
In general, “Passport” is just the start for Blackberry to enter smart phone market. After reviewing feedbacks from customers, it can hopefully develop a more widely accepted phone to compete with Apple and Samsung.