Yinuo Li’s blog post introduced an interesting topic about the merger of Burger King and Tim Hortons.
This merger is definitely a great opportunity for Tim Hortons to expand its business worldwide, especially when it has already saturated in Canada. And Tim was trying to develop in U.S for the past few years, but it was not a big success. With the help of Burger King, which has already been in the U.S market for 60 years, the path would be much easier.
However, even though Burger King promised that the value proposition will remain independent, Canadians still worry that their beloved Tim will become an ordinary U.S fast food restaurant.
After learning class 19- people, culture and teams, I got the idea the business culture reflects how people act in the business and their mindsets. It is very hard to let the business change its culture in a short term. 3G Capital, the owner of Burger King is more into cost- cutting and tight capital expenditure, but on the other hand, Tim’s success is mostly depends on its huge investment in developing new products. It would be difficult to find a way to fit both of them without changing their business cultures.