Title: LG’s New Positioning
Date: Oct. 4, 2014
Juliet points that LG switched its value positioning as Samsung which is a South Korean company as well, has controlled the most strong market power in the technology market. Samsung has already put a strong image in consumers’ minds, so LG changed its branding strategy. LG’s advertisements show that consumers will not only get hi-tech goods but also “ connect with customers on a ‘more human level’ ”.
I like this topic, and Juliet clearly relates LG’s new operation to our class concept, positioning. Firms should get into consumers’ minds, being the first with a strong image.
I think LG not only differentiates in its branding idea but also its design idea. The G Flex, a new phone of LG, has been inputed a new design: the curve shape which can only be seen on the TV products before. In my mind, LG is the first one to apply this shape on the phone. So this new design also makes LG different from others. I like this design~
Reference List:
Juliet’s Blog:
https://blogs.ubc.ca/julietchoi/2014/10/04/elon-musk/
“ connect with customers on a ‘more human level’ ”
https://blogs.ubc.ca/julietchoi/2014/10/04/elon-musk/
G Flex picture:
http://www.lg.com/ca_en/mobile-phones/gflex/index.jsp?s_kwcid=TC|18468|lg||S|e|43062386919