Ethics that Swirl
“Ethics” is a word I’ve heard many times before, but “business ethics” is a concept I had a better grasp of after reading a certain story.
In 2012, a pair of twin entrepreneurs, Marvin and Jon Gurman, ventured into the business of frozen yogurt. What they started out of curiosity soon turned into their current ambition. The Gurmans, who were co-chairs of their family company JCorp Inc., partnered up with the co-founders of Yeh! Yogurt, and began establishing new yogurt stores, as well as expanding their franchise throughout Canada (Jermyn, 1).
Marvin and Jon Gurman promoting Yeh! Yogurt in their sports car, painted to suit the occasion.
What caught my eye in this success story is that Marvin and Jon Gurman were ethical when they decided to buy out their partners in December 2012 due to creative differences. But after parting ways, they supported their partners for pursuing their new endeavors in the industry. Moreover, they also ensure their employees and franchisees are well-encouraged. They were collaboratively expanding their company with their employees, and their employees were willing to contribute with their ideas. The twins believe that “communication is key”, and it still holds true.
Their success stems from their work and business ethics, and as the Gurmans would’ve put it:
“You Go, You Get.”
Works Cited
Delean, Paul. “The Entrepreneurs: Strong Work Ethic Drives Twins’ Fortunes.” The Gazette. Postmedia Network Inc., 8 Jul. 2013. Web. 11 Sept. 2013.
Jermyn, Diane. “Twin Entrepreneurs Take on Frozen Yogurt After Conquering Clothing.” The Globe and Mail. Philip Crawley, 6 Sept. 2013. Web. 11 Sept. 2013.