Small but Bright
Nowadays, how many small businesses in town do you think has its own website? Probably more than you think.
With the continuing rise in technology and social media, it is no surprise that small businesses are able to catch onto internet trends faster than big businesses and execute new plans based on their ability to make quick decisions and low-cost advertising.
For example, Vancouver-based Misako Hair Studio (pictured above) has a blog, a Facebook and Yelp page, as well as an interactive website that immediately catches one’s attention upon visiting.
Using social media websites such as Facebook, LinkedIn and Twitter, some even expand into Tumblr, Instagram, and making their own apps, small business owners in Canada are starting to integrate IT into their companies more than ever. Some businesses use IT and social media to reach its target market (provoking the public to Google their store name always helps) while others seek feedback from its customers, such as visiting and liking their page on Facebook. Overall, it is clear that more and more people, producers and consumers alike, are realizing the importance of interlacing technology and business instead of treating them as two completely separate entities.
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Works Cited
“Misako Hair Salon.” Yelp. n.p., 2011. Web. 3 Nov. 2013.
“Small Businesses More Social Media Savvy, Survey Says.” The Globe and Mail. Canadian Press, 25 Oct. 2013. Web. 3 Nov. 2013.