Over the last decade, organizational culture has become more and more popular, and has being adopted by many companies.  The general idea is that companies provide good value to customers (such as free shipment), and treat their employees well (such as providing a variety of free food). But why should companies do these things? Why do they need to create their own company cultures? Basically, there are two main reasons. Firstly, from the employee perspective, free food, a friendly working environment will help employees reduce stress and feel better, so that they can preform some high qualities services. Furthermore, company culture will help build company loyalty, and employees may decide to stay. As they already got job training and have worked in the company for a long time, they are considered to be more specialized. Also, a well-known company culture will attract many high- value people who want to work for the company, such as Google.  Secondly, from the customer perspective, customers will feel happy by enjoying high quality services and major benefits (such as free shipping). Therefore, this will help customers build their loyalty to the company.

However, there is another invisible reason why companies create their organizational culture. They want to maximize companyprofit. All basic reasons will help companies to do this.