In Benji’s blog, he analyzed why iPhone 5s had a small market share in China. I agreed with his opinion. However, I think there are more reasons why Apple did not do well in China.

In China, the market is more competitive. There are many domestic cell phone companies, such as Xiaomi, produce smartphones, which has many features. For example, big screen, super long-lasting battery, cheap price. Furthermore, these domestic companies are easier to know customer’s performance, and produce the smartphone which consumers want. Therefore, if Apple wants to win, iPhone must be unique in the market. However, I believe iPhone 5s does not have many differences comparing with iPhone 5. Yes, Touch ID is a new feature, but I think it does not give too many effects on personal using. By contrast, when Siri was launched, people were amazed about it. So customers were willing to buy iPhone 4s. However, when they face iPhone 5s, they think if it is worth to buy it (iPhone is more expensive compared with its substitutions).  Therefore, many Chinese customers choose other smartphones. If Apple wants to have a bigger market share for the next product in China, it should build iPhone 6 with a unique feature.

Reference: https://blogs.ubc.ca/haohuahuang/2013/11/10/re-external-chinas-apple-clone-how-consumer-atitude-defines-a-market/