As the potential market in China is growing, increasing companies are interested in Chinese market which includes 1.4 billion persons. For example, Wal-Mart, which is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores, considers acquisitions in China to expand its market. However, Google is an exception. Google China was founded in 2005 and operated well until 2010. The very fact that Google ended some of its services in China on June 30, 2010, and the reason was the censorship in China.
The different attitudes of two companies largely depend on the property of them. Specifically, Wal-Mart is only a company that similar to a big super-market. What it ought to do is only guaranteeing its product’s quality. At most it is banned to sell sexual magazines which might be a negligible part of its profit.
However, the main service of Google is search engine which covers a lot of issues that against Chinese policy. Assuming that Google continues its strategy in China, it may gain a lot of profit but some people thought that this behavior acted against the slogan of Google, DON’T BE EVIL. So its reputation could be negatively influenced which exert a great loss. Also, Google violated its belief.
To conclude, although China is a potential big market, companies should think twice: will what company do violate Chinese policy? Will the faith of company be violated by Chinese policy? Maybe only company like Wal-Mart and Nike, which will not reveal much more information, is suitable for China.
Reference
1. Wal-Mart eyes acquisitions in China: WSJ. CHICAGO | Sat Oct 5, 2013 1:39pm EDT.
http://www.reuters.com/article/2013/10/05/us-walmart-china-deals-idUSBRE9940AD20131005
2. The definition of Wal-Mart. From Wikipedia, the free encyclopedia.
http://en.wikipedia.org/wiki/Walmart
3. Wal-Mart looks for China acquisitions. Oct. 6, 2013, 1:12 p.m. EDT. By Laurie Burkitt.
http://www.marketwatch.com/story/wal-mart-looks-for-china-acquisitions-2013-10-06
4. Google China. From Wikipedia, the free encyclopedia.
http://en.wikipedia.org/wiki/Google_China