As increasing sexual assaults happen all around the world, such as the cases on UBC campus, the whole society are finding a way to protect women walking at night from sexual assaults. At this time, the appearance of “Anti-rape” underwear hits the world. A small New York state-based startup gained instant online notoriety over the weekend for marketing a line of locking, rip-proof underwear that the company is dubbing “anti-rape wear.”
From my perspective, there are two reasons for why the “Anti-rape” underwear becomes a big hit. Specifically, one is that the company has a great sense of marketing and has the ability to reveal the valuable point for its business, like “Anti-rape” for the increasing sexual assaults. In other word, that is the company grasps what costumers need, so the forecast of this product should be remarkable.
In addition, another point is that the owners of the company know the significance of the point of difference. Actually, it has already been amazing for a company to produce this kind of underwear which can be recognized without a second. More importantly, it is closely related to what we concerned about. This is the core which makes it special so that boosts the selling volume of the product.
In conclusion, it is far more important for a company to do marketing research and make what people actually need become the point of difference among other competitors by the results of the research. It is of crucial significance for a growing company.
References
1. ‘Anti-rape’ underwear stirs up storm of controversy online. Tristin Hopper | 04/11/13 11:17 PM ET.
http://news.nationalpost.com/2013/11/04/anti-rape-underwear-stirs-up-storm-of-controversy-online/
2. Marketing Research