Comm 296 2nd Blog Assignment

 

After looking at some other classmate’s blog posts last time, the one that was written by Christina Song “Do we really need that much caffeine in life?” makes me think back to our daily life. As some of us may already experienced from the Tim Horton’s shop downstairs next to Sauder building, instead of the old cup sizes, they have introduced a new 24 oz Extra Large cup and all the original sizes were moving down from Large to Extra Small.

Seemingly, this should be an effective promotion for Tim Horton’s as a way to stimulate the market and show some pay back to its customers. However, as Christina has mentioned, an early survey from CBC showed that more than half of the customers claimed that they would not interested in the new Extra Large size. Even though I am not a big coffee lover, I do sometimes go to Tim Horton’s and enjoy their “Ice Cup”. Actually I did that early this week and at the same time I was trying to watch for some response from the customers that were buying coffee there. Some young men did show some excitement and ordered the new Extra Large size, but most of the customers are not really interested.

This new action of Tim Horton’s reminds me about McDonald’s super size. There was even one movie for that named “Super Size Me” which examining the influence of the fast food industry and explores the consequences on people’s health of a diet of solely McDonald’s super sized food. I am pretty sure that this time it will not be something serious like that, but still we would questioning about this promotion. Christina used “Do we really need that much caffeine in life” as the title of her blog, this idea would clearly illustrate that people may getting confused with this new drink size. As we have been increasingly advocate for a healthier lifestyle, would it be too much caffeine for customers for a 24 oz Extra Large Tim Horton’s?

1 thought on “Comm 296 2nd Blog Assignment

  1. I used to feel really fat when I went to Tim Hortons and would ask for a Large, and still get handed a cup that would be a Grande at starbucks 🙂 Nonetheless, awesome post! I totally agree with your opinions on super sizing!

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