This is not a fancy t-shirt,with no too much design.However ,in Asia ,this brand has become a most popular brand in about 2 years.Take a guess , how much will this t-shirt be?$ 30 bucks? or you think this t- shirt belongs to the buy one get one for 50% off counter? This t-shirt is priced for around $100.woooo!!
From my point of view, in Asia ,young people are influnced by Japanese and Korean street fashion style,which can be discribed as this picture.
And more and more pop-stars and movie-stars like to wear this kind of t-shirt.What I think is the logo is the most important element to make a successful brand. How to introduce a fashion brand to young people is not hard either,the same strategy works all the time. For example , sponsor a pop-star like Justin bieber and let him wear some of the t-shirts ,and then paparazzi him. Young people will always keep them getting away from out of date. After that ,more and more people will wear it.