I chanced upon this while browsing 9gag, a popular social media website yesterday. This was a appeal made by a 9gag user to fellow 9gag followers to help his personal appeal for a blood donation for his mother.

The user, Budianda made clever use of social media to appeal to fellow 9gag users all around the world to come forward and make a blood donation to his mother who was suffering from liver failure.This post was touching and certainly struck a note with me.

This clever use of social media is an example of how powerful it is in reaching mass audiences and perhaps other Non-Profit Organisations can be inspired to use social media as a tool to promote their social causes.